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Alice Cuthbertson


These challenges rarely exist in isolation. They emerge when people, customers, leadership, processes, and technology fall out of alignment. The Heartbeat Framework™ provides a practical, human-centered approach for bringing them back into alignment.
A practical, human-centered approach that helps you stay aligned through change.

At the heart of the model are you and your customer.
Around that relationship, teams, management, and executives work in alignment, supported by AI augmentation and a continuous rhythm of discovery, delivery, and dashboard.
The goal is simple: keep the organization aligned around people, purpose, and meaningful outcomes.
The Heartbeat Model: A Human-Centered Framework for Enterprise Transformation and Project Leadership
The practical handbook for understanding and applying the Heartbeat Framework™.
Created by Alice Cuthbertson, MSc, PMP, CSM, the Heartbeat Model™ draws upon decades of experience in leadership strategies, enterprise transformation, technology programs, and organizational change.
Inside, you'll discover:
- Human-centered approaches to project and transformation leadership
- Practical strategies for strengthening teams, enhancing customer alignment, building trust, and fostering collaboration
- Adaptable processes that support innovation and lead to meaningful outcomes
- Guidance for integrating AI while preserving human judgment and accountability
- Assessments, exercises, worksheets, meeting tools, and practical applications
- "Tales from the Nest," real-world stories that bring the principles of the Heartbeat Framework to life
Projects have processes. Great projects have heartbeats.